The audience is important as it allows for media products to gain money. This can be an example for movies as they use money to make the movie and promote to the audience so they can buy tickets to watch it. The movies then hope that enough people in the public watch it so they can gain a profit. This is why they spend so much money to promote a product. This can also be used for music videos as a video that is released needs views from their target audience and also needs people to buy their records for them to gain money.
A mass audience is a large audience that is targeted by the makers of a media product. This is usually done to gain more money and views An example of this is could be a television program such as a soap opera. This is because they are targeted to most people as they try to have material on their shows which can satisfy different kinds of audiences such as teenagers, families and adult. This is done by a lot of companies as they are then able to gain more money from this kind of audience. A niche audience is the opposite to a mass audience. This means that the makers of the product try to target it to a small audience. This can be done to cater peoples specific likes in a show. An example of a program could be custom my ride or pimp my ride for car lovers. This only really interests them as they like those kinds of programs. This type of audience could also be targeted when doing local news shows as they can show main news stories from the area which a person is in. An example of this could be midlands today. The media can can influence the behaviour of the public as they can show stuff on television or print stuff on newspapers that affect the publics way of life such as what they eat or how they sleep. This has been done when there is an outbreak of a disease which is then shown on a media product as is made to look worse than it actually is. An example of this could be the swine flu out break which lead the media to create a craze for the public on what is acceptable to eat and what is not. This shows how the media is able to create unrest in the mind of the public and cause them to alter their behavior in some way.
Marketing
Marketing is the action of promoting or selling products or services. After we have created our TV advertisement we will have to get a TV spot for it so it is shown on peoples televisions. One of the advantages of advertising on television is that the advertisement is more likely to be shown to people who are in our target audience. This could be by picking a television station which is watched most likely by our target audience. This makes it more likely that our target audience watches the advertisement. Another advantage is that there is still a strong viewership meaning that people outside of our target audience may also be interested in our products. One disadvantage of this is that it may cost a lot to advertise on television stations especially specific television stations which are likely to gain a strong viewership of our target audience.
It is important that the document is proof read. This is important so there are no mistakes that are shown which would make the company seem small and inadequate if they make simple mistakes which result it also looking unprofessional. There also needs to be correct spelling and grammar and also needs to be proof read to make sure there are no spelling or grammar mistakes.
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